Head-to-head
Wholesale Central vs Worldwide Brands
Same formula. Same 8 dimensions. No thumb on the scale. Here's how these two dropshipping suppliers stack up on SupplierSpy's transparency-weighted benchmark.
Wholesale Central
Free directory, US-based suppliers.
#16
68/100
FreeUS Suppliers
VS
Worldwide Brands · winner
Since 1999. 8,000+ verified wholesalers.
#15
70/100
Since 1999Lifetime AccessVetted Suppliers
Overall winner
Worldwide Brands takes it — #15 at 70/100 vs #16 at 68/100. That's a 2-point gap, with Worldwide Brands winning 7 of 8 dimensions to Wholesale Central's 1. OG of supplier directories — since 1999. Pay once, keep access forever. No monthly bill ever.
Key stats, side-by-side
💰 Pricing
Wholesale Central:
Free plan
Starts $0
Free plan
Starts $0
Worldwide Brands:
Starts $299 one-time (lifetime)
One-time purchase; no recurring fee.
Starts $299 one-time (lifetime)
One-time purchase; no recurring fee.
🚚 Shipping origins
Wholesale Central:
US
US
Worldwide Brands:
Mostly US · Some global
Mostly US · Some global
🏛️ Business disclosure
Wholesale Central:
Private company
Private company
Worldwide Brands:
Private company
Private company
🌍 HQ country
Wholesale Central:
United States
United States
Worldwide Brands:
United States
United States
Dimension-by-dimension
Wholesale Central
Worldwide Brands
75
Pricing transparencyweight 18
78
✓
60
Business transparencyweight 16
65
✓
65
Shipping clarityweight 12
70
✓
70
Public reviewsweight 20
72
✓
70
Product rangeweight 10
90
✓
95
✓
Access & onboardingweight 10
55
60
Support track recordweight 8
72
✓
35
Store integrationsweight 6
40
✓
Higher score highlighted in cyan. Full methodology at /how-we-score.